It came as a surprise to the gaming industry when Microsoft announced that it will be closing its Mixer service.
This announcement came as a shock to Mixer partners and streamers, as they were not informed earlier.
As a result of this announcement, Mixer partners will be moved to Facebook Gaming, starting June 23rd 2020.
The partnership between Mixer and Facebook gaming has sent mixed feelings towards the gaming industry.
How does this partnership affect gaming and content creation in Africa? Streaming and content creation has been an issue in Africa base on several factors. Asides data and electricity which are obvious reasons, knowledge of streaming mediums has also played a factor. Africans interact on applications they are familiar with, like Facebook, Twitter, Whatsapp just to mention a few.
The familiarity with such apps has played a role in why Twitch, Mixer and somewhat YouTube are not seeing influx of African gamers.
With this new partnership between Mixer and Facebook gaming, this could present a new opportunity with and for African gamers, since Facebook is a popular brand on the continent.
The expectation will be for esports stakeholders to take advantage of this opportunity and encourage their communities to start creating content or create more for those who already have.