Africa’s leading full service Esports organization, The Lagos ESports Forum (LESF) has secured the sponsorship of multinational pizza and ice cream brands Domino’s and Cold Stone Creamery.
The unique and unprecedented partnership is tied to the ongoing Africa Mobile Community Liga (AMCL) where 22 teams from Sub-Sahara Africa in 2 Divisions are competing in the Call of Duty Mobile title for a share of the total prize pool of $1,500.
Through this partnership, the Lagos Esports Forum (LESF) will have the logos of Domino’s and Cold Stone Creamery on all communication materials, displayed on livestream of matches and also prominently feature on the Weekly recap show which is produced in partnership with The AfroGamer. In addition to this, there will be digital activations where gamers and fans can get to win vouchers to enjoy mouthwatering pizza and ice cream.
The Africa Mobile Community Liga (AMCL) was created by the Lagos ESports Forum (LESF) to give teams in Sub-Sahara Africa a stable platform of expression and further grow and showcase the viability of the mobile gaming scene. It started on February 15, 2021.