As esports continues to grow in Africa, a few brands have started to key into the ecosystem in terms of sponsorships.
Partnerships in African esports outside of event sponsorship is not something one sees everyday when comparing to the rest of the world.
Solo Esports from Senegal has just signed a partnership with Société Générale. The partnership is Société Générale commitment to support the growth of Esports in Senegal and Solo Esports as a team.
To kick of the partnership, Société Générale awarded Solo esports a check of CFA2,000,000 ($3500).
Speaking to Baba, the Team manager of Solo Esports, he expressed his gratitude for a brand such as Société Générale for believing in the potential of esports in Senegal and hopes brands not just in Senegal, but Africa will use this story to delve into esports as it continues to grow.
Société Générale is a French multinational investment bank and financial service company headquartered in Paris, France