Athletics wears and esports collaborations are not a surprise in the industry. The likes of Nike, Adidas, puma and more have all sponsored team kits and other athletics wear in the industry.
Africa, though a new frontier into the esports space has also keyed into the athletic wear-esports collaborations.
Libya Esports and Kappa Italian Sportswear company have gone into partnership.
The partnership entails Kappa, designing the official uniforms for the Libyan Electronic Team.
Libya Esports took to their Instagram page to announce this development.
With Africa being a new frontier of esports, and as development continues, many stakeholders a looking forward to more athletics wear collaborations in other parts of the region.
